1 (Nenokkadine) is a Telugu film, written and directed by Sukumar. The film is produced by Ram Achanta, Gopichand Achanta and Anil Sunkara under their 14 Reels Entertainment banner, and will star Mahesh Babu and Kriti Sanon in lead roles. The soundtrack will be composed by Devi Sri Prasad, who will be working with Sukumar for the fifth time in his career. The film will have cinematography handled by Rathnavelu who had earlier worked with Sukumar for Arya and Jagadam. The film was officially launched on February 12, 2012 at 14 Reels Entertainment office in Hyderabad and filming began on April 23, 2012.